I can explain my product’s value in thirty seconds, in plain language, to someone outside my industry.

I understand my product’s three biggest gaps and can discuss them honestly with a customer without losing credibility.

I can hold an informed conversation about trends and challenges in my customers’ industries beyond the scope of my own product.

I know how my main competitors position themselves and can articulate where our genuine differentiators lie.

I am aware of my personal triggers under pressure (over-talking, defensiveness, jargon retreat) and can manage them in real time.